- Nike topped the ranking of companies that make money on branded NFTs
- Since the launch of the sales, they have received $111 million revenue
NFT projects brought Nike $111 million in revenue. According to Dune Analytics, the company has amassed almost $1.3 billion in transactions from secondary sales. This increased initial sales by $93 million, and also brought in $43 million in royalties. Such indicators make Nike the leader among companies that use this type of marketing.
The CloneX collection showed the highest license fees (05,56 million). It is followed by the NFT MNLTH collection – it brought the sports brand ,12 million By the way, after the resounding success of CloneX, the company Nike acquired the creators of the collection, studio RTFKT.